Maison Kitsuné began in Paris, but it has never stopped there. “We want to build a brand that embodies the intersection of life and art—Maison Kitsuné is passion, ambition, and desire.” Founders Gildas Loaëc and Masaya Kuroki launched Kitsuné in 2002. The group includes the fashion brand Maison Kitsuné, the music label Kitsuné Musique, and Café Kitsuné—a lifestyle brand that combines a café, bakery, bar, and restaurant.
The multicultural background of the brand has endowed it with a broad vision, leading to numerous collaborations with a wide range of diverse brands. In an era where cross-industry collaborations are constantly emerging, Kitsuné has precisely grasped the pulse of the times. The two founders, like keen-eyed hunters, have expanded the brand's boundaries while providing contemporary young people with a more varied and enriching fashion experience.
Maison Kitsuné
"Kitsune" means "fox" in Japanese, and in Japanese culture, the fox represents a playful and ever-changing character. This symbolism reflects the brand's versatility in fashion design, color usage, and tailoring, as well as its endless creativity. Various collaborations and stylistic experiments ensure that Maison Kitsuné consistently delivers fresh visuals, establishing itself as one of the fashion brands that represent the culture of the new era.
‘Crafting a perfect cup of coffee with calm and care,’ Café Kitsuné made its debut in 2013. As the brand's first multi-concept lifestyle store, it combines Maison Kitsuné and Café Kitsuné, and was born in the upscale, independent fashion hub of Aoyama, Tokyo. Café Kitsuné aims to create a relaxed space in the city where consumers can enjoy quality time with friends and family, seamlessly integrating coffee culture into everyday life.