As always, Maison Kitsuné draws inspiration from the meeting of Paris and Tokyo, bringing a new olfactory experience: Kitsuné Bien-Être combines French perfumery craftsmanship with Japanese beauty expertise to launch its first fragrance, Note de Hinoki. Gildas Loaëc collaborated with the bold and creative perfumer Barnabé Fillion, known for his French-Japanese heritage and deep ties to the music world, to create this fragrance—perfectly embodying the spirit of Kitsuné. The inspiration comes from the warm, woody scents of traditional apartments within the 19th-century Ottoman-style architecture of the Royal Palais in Paris—where Café Kitsuné was born. This led to the creation of Note de Hinoki, a fragrance with a core of sandalwood that evokes the scent of Parisian wooden floors, blending with May rose and incorporating elements of Japanese temple culture, bridging the olfactory traditions of both countries. The rich wood notes are complemented by sensual and musky undertones, creating a warm, intimate, and meditative fragrance. This eau de parfum uses high-concentration, precious ingredients that exude a sensual, woody, and contemplative aura with a rich, layered finish. It symbolizes the Japanese cultural belief that fragrance is not only personal but also inhabits clothing and spaces, offering a unique blend of life and aesthetic in every experience.