Ambush is a Japanese streetwear brand co-founded in 2008 by Korean-Japanese rapper Verbal and Korean-American graphic designer Yoon Ahn. Initially, Yoon's passion for jewelry led her to launch a haute couture jewelry line in Tokyo in 2004, which was used in Verbal's performances. The avant-garde style received an enthusiastic response, catapulting Ambush into the spotlight not only in the hip-hop and streetwear scenes but also in the fashion industry. The brand quickly gained popularity among influential figures like Kanye West, Pharrell, A$AP Rocky, and K-POP icon GD, leading to numerous collaboration invitations.
Yoon Ahn excels at drawing inspiration from diverse underground and street cultures, blending imaginative creativity to create gender-neutral accessories. Her designs, including can-shaped bags, clip earrings, and lighter necklaces, redefine the mundane items of everyday life into trendy statements. Today, Yoon serves as the chief jewelry designer for Dior menswear, appointed by Kim Jones.