AMI means "friend" in French and also combines the initials of its designer and founder, Alexandre Mattiussi. A graduate of the Duperré Fashion Design School in Paris, Alexandre has an impressive background, having interned at Dior Homme and later serving as the chief assistant for Givenchy menswear and a designer for Marc Jacobs. He launched his personal brand in 2011 at the age of 30. AMI embodies a relaxed, authentic, and friendly fashion attitude, conveying the vibrant and effortless Parisian style through its high-street silhouettes. Signature pieces like the best-selling "AMI De Coeur," featuring a heart paired with a capital "A," and the commonly used slogan "We Are F.AMI.LY," reflect the brand's core values, making AMI an enchanting choice for many.