AREA was founded in 2014 in New York by designers Beckett Fogg and Piotrek Panszczyk. It is a fashion and accessory design studio dedicated to high-quality craftsmanship, textile development, and innovative adornments. Beckett, originally from Kentucky, and Piotrek, who was born in Poland and grew up in the Netherlands, crossed paths at Parsons School of Design, which set them on the path to creating their brand. Since its inception, AREA has garnered a fervent following for its unique interpretations of beauty and allure. The brand blends the designers’ diverse backgrounds, continuously exploring femininity and aesthetics through historical insights, futuristic aspirations, and rich imagination. These ideals evolve with time and culture, driving the brand forward and challenging concepts of beauty season after season, renowned for its duality and unity.