French brand Jacquemus was founded in 2009 by designer Simon Porte Jacquemus, who hails from a small town in the south of France. He studied at ESMOD (the Paris School of Fashion) but dropped out before graduation to establish his brand in honor of his mother. With his whimsical and effortlessly minimalistic designs, he made his debut at Paris Fashion Week just three years after launching, and in 2014, he won the LVMH Special Prize, quickly becoming a focal point in the fashion world. "I don’t make clothes; I tell stories," says Simon Porte Jacquemus, who skillfully uses social media to craft both his brand and personal image. One of his standout creations, the enchanting mini bag—Chiquito—has captured the hearts of many, gaining popularity among Hollywood stars and fashion icons like Bella Hadid, Hailey Bieber, and Kylie Jenner. Jacquemus embodies a sense of freedom and carefree spirit. Despite lacking formal training, Simon Porte Jacquemus brings a fresh style and powerful presence to the fashion scene through his relentless dedication and boundless creativity, proving that his talent is not to be underestimated.