FETICO is a Japanese women's wear brand founded in 2020 by designer Emi Funayama, known for its designs that emphasize the beauty of the female body and blend retro and modern styles. FETICO's core concept is "The Figure: Feminine," aiming to commend the curves and femininity of the female form through clothing.

The brand approaches the issue from a woman's own perspective, rather than the traditional viewpoint of pleasing men, interpreting women's self-affirmation and body awareness, showcasing a restrained yet sophisticated sensuality. Inspired by classic haute couture, it emphasizes the timeless female silhouette and incorporates luxurious fabrics such as lace, silk, exquisite embroidery, and tulle to create garments that combine romance with structure.