IIUVO, a simple yet poetic London fragrance brand, named after the Latin word iuvo meaning “to help, to delight and to satisfy”, was founded in 2015 by Tomi Ahmed, a former Dover Street Market employee, and Leo Gibbon, a florist and interior designer with a passion for fashion, music and culture, Tomi Ahmed, who used to work at Dover Street Market, and Leo Gibbon, who grew up in a family of florists and interior designers and is passionate about fashion, music and culture, co-founded iuvo in 2015. The two will be the past memories, through the transformation of the smell, refining a bout of moving and full of stories of the fragrance, and adhere to the use of high-quality raw materials and natural formulas, in a clear, minimalist packaging, so that the sense of smell and vision of the most pure aesthetic experience, was established in a short period of time, the footsteps have been spread throughout Europe, the United States and Australia.