Norfolk Natural Living is a UK-based brand that offers clothing and home cleaning products inspired by the natural environment of Norfolk. The brand emphasizes the use of pure, natural ingredients to create cleaning products that are safe for both the body and the environment, providing the gentlest care for your garments. Unlike typical laundry detergents, all products in the range are free from chlorine, optical brighteners, petroleum additives, and other harmful chemicals. This commitment not only reduces skin irritation but also minimizes the release of non-biodegradable substances into waterways, helping to lessen the burden on nature.

Additionally, Norfolk Natural Living has tailored its formulas to address the specific characteristics of different fabrics and the needs of users. For example, the sportswear detergent combines modern botanical extraction techniques with natural active ingredients to enhance stain removal and odor elimination. The baby laundry detergent, crafted from purely natural and non-irritating ingredients, is designed to protect the delicate skin of newborns. It also includes soothing lavender essential oil to help create a comforting and relaxing environment for babies. Founder Bella Middleton emphasizes, “Every piece of clothing carries precious memories and is part of our daily lives, so we should put more effort into caring for and cleaning them.”

Norfolk also extends its commitment to environmental sustainability through its packaging, using 100% recyclable PET materials and encouraging the reuse of bottles. Customers can refill their cleaning products at brand stores (though this service is not yet available in Taiwan), helping to reduce environmental impact. Onefifteen not only offers the standard laundry cleaning series but has also introduced Norfolk’s baby laundry series, denim laundry series, sportswear laundry series, pet cleaning and fragrance products, as well as kitchen cleaning series. These products provide cleaner, purer choices for everyday living.