Norhla, founded by Dechen Yeshi in 2004, is a brand specializing in yak cashmere textiles from the Tibetan Plateau. In Tibetan, "Norhla" means "divine wealth" and refers to the yak. The brand sources the fibers only during the late spring molting season, making them more precious and closer to nature compared to those obtained through electric shearing. Since its establishment, Norhla has not only driven local industry transformation but has also significantly contributed to the modernization of Tibetan culture. The brand's core philosophy emphasizes the essential balance of quality, design, and technique, adhering to the spirit of sourcing from nature and giving back to it. This approach redefines public perceptions of luxury. Norhla blends diverse cultural styles, focusing on creating textiles that express individual style and can be passed down through generations, rather than blindly following trends. Today, top-tier fashion houses like Hermès, Lanvin, CÉLINE, and YSL count Norhla among their clients.