Co-founded by Korean-Japanese hip-hop artist Verbal and Korean-American graphic designer Yoon Ahn, Japanese fashion brand Ambush was established in 2008. Yoon Ahn's passion for jewelry led to the launch of a customized jewelry collection in Tokyo in 2004 as a styling tool for Verbal's performances, which unexpectedly gained popularity with the avant-garde style. Ambush's style was so well received that it became famous not only in the hip-hop and trend world, but also in the fashion world, and was favored by Kanye West, Pharrell, A$AP Rocky, and K-POP fashion icon GD, among others, and was invited to collaborate with them one after the other. Can bags, clip earrings, lighter necklaces, designer Yoon specializes in creating unisex fashion jewelry inspired by diverse underground and street cultures, blending creativity with wild ideas, and giving new definitions to the ordinary things in life.