Founded in 2018, Parisian designer brand CASABLANCA is led by Charaf Tajer, one of the former founders of Pigalle who was a finalist for the LVMH Prize in 2020. Named after a city in Morocco, the brand's style embraces the Mediterranean region's unique vintage atmosphere and laziness, and it is often based on the use of travel to extend new designs and stories through elements such as artwork, music, nature and architecture. The brand often uses travel as a starting point to develop new designs and stories through artwork, music, natural landscapes and architecture, etc. Charaf injects his unique understanding of French style into the pieces produced in the brand's namesake city, fusing European tailoring with North African cultural elements to bring a refreshing blend of high-quality casual sportswear.