The Norwegian brand Holzweiler was founded by brother and sister Susanne and CEO Andreas, who was quickly joined by Andreas' wife Maria as head of design. The brand is inspired by gender-neutral style and youth culture, with the addition of the brand's iconic hanger logo to emphasize its uniqueness. Within seven years of the brand's founding, Holzweiler has transformed itself from a scarf manufacturer into one of the largest and most popular brands in Scandinavia.