Marcelo Burlon founded his eponymous label Marcelo Burlon in 2012 with the nickname ”County of Milan” to represent the spirit of the brand as a supreme multicultural fusion of fashion, music, and nightlife, which has now become a global clothing collection. The brand is now a global clothing line. Marcelo draws on the portraits of different cultures and creates its own symbols to support the concept of diversity, such as the T-shirt as a canvas, which is striking and thought-provoking through a variety of symbols and unique prints, synonymous with “avant-garde chic”, while bringing infinite possibilities and imagination to fashion. It brings infinite possibilities and imagination to fashion while being the synonym of "pioneer fashion".