"Making good work is more effective than short-term hype," says menswear brand OAMC, which chooses to let its work speak for itself.

Luke Meier, the design director of Supreme, a leading trend brand for 8 years, said, "Trend is like the beginning of everything, it's one of the most creative ways of expression, and it also truly reflects the social phenomenon in the local community, and fashion and trend grow out of different cultures. This is what OAMC continues to do".

In 2013, OAMC started from the street and moved into the fashion field. In just a few years, OAMC was founded under the collaboration of Luke Meier and Arnaud Faeh, former Creative Director of Carhartt WIP, with one being responsible for the design and fabric development in Paris, and the other one overseeing the production in Italy, each of them working in their respective roles to lead this new brand to break through and make a mark in the highly competitive international men's fashion market. The brand has become a major player in the highly competitive international menswear market.

The name OAMC doesn't really have much to emphasize, All Master of Cloth is the closest thing to what the two of them expect from the brand. To express the spirit of OAMC, Luke Meier uses traditional menswear tailoring techniques to shape contemporary pop culture, coupled with innovative technical aspects and fabrics that emphasize functionality, to give menswear a modern and trendy look. For Luke Meier, the classics of the past are important, but a faithful reflection of the present is what OAMC wants to say.

In an era where international boutiques are moving closer to streetwear and the line between formal and casual has long been blurring, OAMC is going in the opposite direction, making street fashion more visible and upscale is Luke Meier's most important mission.