CHANEL Pop-Up Installation
Chanel's fashion rocket has landed at onefifteen Daan flagship store, a new landmark for trendy fashion and lifestyle on Daan Road in Taipei. At this multi-brand concept store, Chanel presents an imaginative shopping experience inspired by its 2017/18 autumn/winter collection theme, "CHANEL AIRSPACE." This pop-up installation will be the first opportunity for Taiwanese customers to explore Chanel's fashion collections outside of its dedicated boutiques.




The space-themed adventure begins right at the entrance of the thematic area. The captivating window display features videos related to the clothing collection, showcasing the season’s key garments inspired by the galaxy, with shimmering silver and fiber optic white hues. Inside the dedicated thematic store, customers are immersed in a super-modern, futuristic scene with walls made of fiberglass layers, resembling the interior of a spacecraft. The display cabinets are designed to look like suspended pods, presenting complete outfits along with headpieces and footwear, creating the illusion of floating in space.
The pure and bright white environment of the themed space provides the perfect backdrop for Karl Lagerfeld’s futuristic and pattern-rich collection this season. Classic tweed suits are ready to make a striking appearance, adorned with sequins, pearlized stitching, crystals, and metallic braids, creating a dazzling, dynamic effect. This same radiant quality decorates precisely tailored little black jackets and jumpsuits, with headpieces embellished with crystals and iridescent pearl embroidery, and surreal two-tone boots that shine like diamond stardust. The theme of space exploration is also humorously presented, featuring silk chiffon evening gowns with astronaut prints and exquisitely detailed rocket-themed hard-shell bags. Inside the store, guests can interact with the thematic displays through screens on the fiberglass walls or visit the upper floor, where the space capsule-inspired photo booth and the season’s rocket-logo LED lights provide a captivating backdrop for photos.




