News > Event > Happy First Anniversary, Abercrombie & Fitch!

Celebrating the First Anniversary of the Taipei Zhongxiao Concept Store!
Joined by the elegant and stylish Risa, she made a dazzling appearance, perfectly embodying the aesthetic of a summer “casual getaway” style.

A Soothing Oasis in the City: Taiwan’s First Gateway Holiday Concept Store Celebrates Its First Anniversary

It’s been a year since the classic American casual brand Abercrombie & Fitch (A&F) opened its doors in Taipei’s East District! Last July, A&F opened its brand-new “Gateway Holiday Concept Store” in Taipei’s East District. With a two-story, standalone store spanning over 100 ping, the brand successfully introduced the American “casual vacation” lifestyle aesthetic to Taiwanese consumers. Today, the brand held a special first-anniversary celebration at its Zhongxiao Concept Store, inviting fashion icon Risa—who hasn’t been seen in a while—to make an elegant appearance and celebrate the first birthday of this urban oasis. At the same time, the brand made a surprise announcement: the long-awaited “Abercrombie & Fitch Taiwan Official Online Shopping Platform” has officially launched, marking the arrival of a new era of digital shopping that seamlessly integrates online and offline experiences!

Since its opening, the A&F Taipei Zhongxiao Concept Store has become a fashion landmark in the East District thanks to its unique spatial aesthetics. The store’s interior design blends warm wooden tones, soft and inviting lighting, exquisite greenery, and hotel-style spacious fitting rooms—all complemented by the brand’s iconic signature fragrance—to perfectly create a comfortable shopping atmosphere that resonates with all five senses: sight, sound, and smell. Whether you’re in the midst of the bustling city or just stopping by briefly, stepping into the A&F concept store instantly transports you to the relaxed ambiance of an exotic American resort, perfectly embodying the brand’s “casual getaway” philosophy.

Risa, the Goddess of Style, Makes an Elegant Appearance and Shares Her Midsummer Fashion Philosophy

At today's event, Ruisha made an appearance wearing A&F's classic white summer lace dress, exuding ethereal elegance and summery vitality.Risa shared that she places great importance on the comfort and fit of her clothing, especially when it comes to summer vacation wear. Lightweight, breathable, and easy-to-wear pieces are her top priority, and A&F’s women’s collection perfectly meets these needs. When asked if she and her husband wear matching outfits, Risa laughed and said, “Not since we got married.” However, she also generously shared her insights on “couple vacation outfits.” She suggested that when couples or spouses travel together, they don’t necessarily have to wear identical matching outfits. Instead, they can mix and match by selecting complementary color schemes and fresh linen or cotton pieces from A&F’s men’s vacation collection to create a look that’s both sophisticated and harmonious in summer vacation photos.

The Getaway Collection: Embracing a Style That Blends Casual Chic and Elegance

To welcome the sweltering summer, A&F’s newly launched summer resort collection features lightweight, breathable, and high-quality fabrics, infusing your summer wardrobe with elegant, effortless style inspiration. The women’s collection highlights linen-blend dresses, crafted from soft, breathable linen with a figure-flattering cut and accented with bright summer hues—perfect for creating a casual, vacation-ready look when worn on their own; Meanwhile, bohemian-inspired openwork crochet pieces are essential layering essentials for the beach and poolside. Paired with matching casual sets in the same color palette that blend comfort and cohesiveness, effortlessly solving any outfit dilemmas while traveling. Men’s wear embodies a fashion attitude that’s both refreshing and effortless. Cuban-collar vacation shirts combine vintage cuts with tropical prints or classic solid colors, made from lightweight, structured fabrics. Paired casually with slim-fit linen-blend shorts that offer both structure and comfort, they allow men to stay sharp and stylish even in hot weather, perfectly suited for everything from island getaways to urban leisure.

Start Your Shopping Journey Anytime, Anywhere: Taiwan’s Official Online Shopping Platform Is Now Live

While celebrating the first anniversary of its brick-and-mortar store, Abercrombie & Fitch officially announced the launch of its official online store in Taiwan. The new e-commerce platform breaks down geographical and time barriers, extending the refined, high-quality atmosphere of the Gateway concept store into the digital realm. Consumers across Taiwan can now shop with just a few taps, staying in sync with the rest of the world in real time to easily select the latest seasonal collections for men and women as well as best-selling items, enjoying the ultimate convenience of curating their personal wardrobes from the comfort of home.

About the Abercrombie & Fitch Group

The Abercrombie & Fitch Group is a global, omnichannel specialty apparel retailer. With the official entry of its sportswear brand YPB into the Asia-Pacific market in 2023, the Group has now completed the full rollout of its brand portfolio—including Abercrombie & Fitch, YPB, Hollister, and Gilly Hicks—across China. Currently, all of the Group’s brands are actively driving digital transformation, expanding their e-commerce operations through diverse online platforms while integrating these with physical stores to provide a seamless shopping experience and customer service.

About Abercrombie & Fitch

Founded in 1892, Abercrombie & Fitch has witnessed the rise and fall of fashion trends. Through a balance of tradition and innovation, the brand uses its design language to inspire a lifestyle and provide people with broader opportunities for self-expression. The brand remains committed to offering high-quality apparel and fragrances, conveying the extraordinary spirit of kicking off a carefree weekend every single day, with the aim of helping people feel comfortable, vibrant, and confident in their clothing.