Captivating Frangrance : NONFICTION Officially Joins Onefifteen
Originating from South Korea, the fragrance and skincare brand Nonfiction uses the highest quality ingredients and captivating scents to provide a natural experience for all-day care. Starting from Seoul and aiming globally, Nonfiction maintains a minimalist and understated approach in both packaging and brand philosophy. The brand believes that while fiction is a gateway to fantastical worlds, nonfiction serves as a mirror reflecting the essence of stories. Nonfiction hopes to help people rediscover their truest selves and awaken their inner being through fragrance. Since its founding in 2019, Nonfiction has risen from a niche brand to a popular name and has recently entered Onefifteen’s flagship stores and e-commerce platforms, offering Taiwanese consumers more timely and accessible purchasing options.
In June, onefifteen Daan flagship store in Taipei unveiled a pop-up floral art installation filled with greenery and poetic charm. Drawing inspiration from the brand's six signature fragrances, the installation captures the design's emotions, colors, and forms, creating a floral arrangement that transports visitors to an organic garden reminiscent of a dream. Amid the intense summer heat, this installation invites you to enjoy a refreshing and tranquil afternoon.
Nonfiction is a lifestyle brand created for confronting the truest version of oneself. It offers a mysterious and unique fragrance collection, crafted with the finest ingredients and meticulous scent blending, alongside a body care line designed to enhance the start and end of each day with thoughtful attention.
Nonfiction’s products use fragrance as a medium to express inner strength, making the daily practice of listening to one's inner story more profound and intimate. The brand’s visual identity was crafted by the New York-based studio With Projects, covering everything from concept and execution to naming, branding, creative direction, packaging, and digital implementation. The visual language was unified as an overarching concept, with the logo inspired by the passage of time, encouraging people to slow down in a fast-paced world. The logo features complete and half-circle shapes. On the packaging, variations of the two half-circle letterforms are combined with rectangular text elements, creating a unique and harmonious label design.
Pursuit of pure ingredients and captivating scents. Despite its relatively niche and understated brand image, Nonfiction is frequently reported to sell out quickly. The brand creates its skincare and fragrance lines with high-quality ingredients, eliminating various harmful chemicals and preservatives, and incorporating botanical extracts to ensure suitability even for sensitive skin. Its six distinct fragrances have received widespread acclaim:
– FOR REST features a distinct woody scent with prominent notes of cypress, Japanese yuzu, and frankincense.
– SANTAL CREAM begins with a warm, ginger tea-like top note, transitioning to the fresh, fruity aroma of fig flesh and finishing with the rich, aromatic scent of sandalwood.
– GENTLE NIGHT blends a subtly sweet suede with the coolness of cedarwood, anchored by vanilla and musk. It is the most unisex scent in the collection.
– GAIAC FLOWER is the brand’s only floral scent, featuring a quintessential oriental character with notes of osmanthus, wood, and vanilla amber.
– FORGET ME NOT opens with a refreshing and invigorating blend of basil and citrus, transitioning to a spicy pink pepper note, creating a highly appealing citrusy scent.
– IN THE SHOWER combines bitter orange with patchouli and tobacco, blending in a unique herbal fruitiness reminiscent of a liqueur.
In addition to its gender-neutral design, Nonfiction does not set boundaries for any particular scent, creating skincare and fragrance products that are universally applicable. This highly sought-after niche brand is now making its debut, with its entire range available exclusively at Onefifteen across Taiwan. Feel free to visit the store to experience Nonfiction’s unique and enchanting fresh charm firsthand.