News > Press Release > Maison Kitsuné Baby fox collection is new!
Maison Kitsuné FW25
Georgia May Jagger Fronts the Debut of the Maison Kitsuné Baby Fox Line
MAISON KITSUNÉ and Georgia May Jagger Redefine a New Era of Feminine Elegance
Shot in Paris by photographer Arnaud Lajeunie, the campaign features clean, minimalist settings that reflect a new shift in the brand’s aesthetic direction. It embraces a fresh and natural femininity—playful, modern, and effortlessly expressive.
After welcoming her first child, Georgia May Jagger returns to the spotlight, embodying the Baby Fox collection with an effortless sensuality and a quiet strength—striking the perfect balance between delicate elegance and empowered presence. Georgia May Jagger shares: "I love how Maison Kitsuné is always so effortlessly chic, radiating a timeless, classic spirit. This Baby Fox collection is about confidence, comfort, and a touch of attitude. It felt like such a natural and seamless collaboration."
In terms of styling, the collection reinterprets Maison Kitsuné’s signature preppy codes with sensual layering and unexpected contrasts. Think pleated mini skirts paired with sheer turtlenecks, cardigans worn directly against the skin, and menswear-inspired outerwear refined with delicate details for balance. The iconic Baby Fox emblem appears in discreet, tone-on-tone embroidery, serving as a subtle marker of identity throughout the collection. A palette of navy, ivory, peach pink, and burgundy underpins the collection’s refined mood, while comfortable fabrics—knits, soft lambswool, merino wool, and crisp cotton—enhance both elegance and wearability.
Maison Kitsuné co-founders Gildas Loaëc and Masaya Kuroki shared: “Through Georgia, we wanted to express a new sense of femininity—light yet powerful, sensual yet never overstated. This evolution of Baby Fox reflects a woman who knows herself, masters her own style, and plays with the rules of fashion on her own terms.”
The Baby Fox Fall/Winter 2025 collection will be available from September 2025 at Maison Kitsuné boutiques worldwide and on the brand’s official online platforms.
ABOUT MAISON KITSUNÉ
Founded in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné is a multifaceted lifestyle brand that seamlessly blends fashion (Maison Kitsuné), music (Kitsuné Musique), and hospitality—including cafés, bakeries, bars, and restaurants (Café Kitsuné). Offering a unique and inspired art of living, the brand draws on both Parisian and Tokyo influences. Over the past 23 years, Kitsuné has continued to grow in reach and creativity, cultivating a global community of devoted followers and expanding its cultural footprint around the world.
Independent Parisian fashion brand Maison Kitsuné draws inspiration from the intersection of Paris and Tokyo, blending sharp tailoring, distinctive street influences, playful touches, and a focus on everyday comfort. Since its founding, Maison Kitsuné has established 33 directly operated stores worldwide, including locations in Paris, Tokyo, Seoul, Beijing, and Vancouver. The collection is also available through the official e-commerce site, 43 franchise stores, and over 400 stockists around the globe.