News > Press Release > Maison Kitsuné x Bonpoint

Happy Children's Day!
MAISON KITSUNÉ joins forces with BONPOINT, a top Parisian children's clothing brand.
Creating the College Wind Capsules Series

Maison Kitsuné collaborates with BONPOINT, the leading Parisian children's clothing brand, on a playful children's capsule collection.

Inspired by the fleeting beauty of the cherry blossom, the collection evokes a gentle stroll between Paris and Tokyo, where the understated elegance of Bonpoint meets the playful spirit of Maison Kitsuné to create a children's collection that pays homage to childlike fun, childhood and timeless style.

The children's collection "Cherry Planning" is based on clean cuts, excellent fabrics and delicate details, combining cherry and fox prints, striped poplin, embroidered emblems and playful accessories, showcasing the two brands' unique worldviews of poetic symbolism.

Designed for boys and girls, the collection embodies a shared passion for detail, quality and craftsmanship, and brings Maison Kitsuné and Bonpoint together in a unified style standard.

The collection

Designed for children, the capsule collection combines Bonpoint's craftsmanship with Maison Kitsuné's signature playfulness.

The collection for boys and girls (ages 4 to 14) features striped shirts, shirted dresses, blazers, embroidered T-shirts, khaki shorts and skirts, reinterpreting collegiate style from a contemporary perspective with a playful Tokyo-Paris twist.

The collection also includes unisex accessories such as socks, hats, fanny packs, tote bags and key rings, as well as a Cherry Fox plush doll to add fun to the overall look.

Each item carries the exclusive logo and is presented in a specially designed packaging.

The capsule collection will be available exclusively at Maison Kitsuné and Bonpoint stores and the official eShop from March 31st.

ABOUT BONPOINT

Since its founding in 1975, Bonpoint has remained true to its craftsmanship and core values: a refined interpretation of beauty, a passion for quality, an extreme attention to detail and craftsmanship, and its signature scent.

In keeping with the heritage of the iconic boutique brand, Bonpoint has established a complete creation and production process in which stylists, designers, pattern makers and cutters work closely together in the pursuit of excellence, and its design philosophy is to transform happiness into a part of everyday life.

Bonpoint also embodies the elegance of high-end skincare with its French-made, vegan formulas designed to gently pamper sensitive skin for the whole family. Rooted in the world of childhood, Bonpoint offers natural, safe products with uncompromising quality standards to create clean skincare that cares for the skin and the environment.

The brand's logo features two cherries, a charming and recognizable symbol that evokes the brand's origins. It is said that the secrets of the founder's family were whispered in La Cerisaie, a residence surrounded by cherry trees in Aix-en-Provence.

About MAISON KITSUNÉ

Founded in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné has developed into a unique lifestyle brand that integrates fashion brand Maison Kitsuné, music label Kitsuné Musique, café and restaurant space Café Kitsuné, lifestyle hub Desa Kitsuné Bali, and beauty and wellness line Kitsuné Bien-Être.

For the last 26 years, this diverse brand, blending the spirit of Paris and Tokyo, has grown organically, building a loyal global community. The Maison Kitsuné fashion line draws inspiration from the cultural connections between Paris and Tokyo, fusing clean lines and modern elegance with playful and comfortable design. Currently, the brand has 33 stores worldwide, including in Paris, Tokyo, Seoul, Beijing, and Vancouver, and operates over 350 sales points and an international e-commerce platform.