RHUDE is a clothing brand founded in 2015 by designer Rhuigi Villasenor. Born in the Philippines, he moved to the United States with his parents when he was 10 years old. Influenced by his parents' love of fashion, Rhuigi Villasenor developed a strong interest in dressing from a young age and chose to enter the fashion industry after graduating from high school. In addition to satisfying his inner creative desires, he also wanted to use this to create a unique Rhude design language and bring a unique spirit of innovation to the fashion industry.