AMI, meaning "friend" in French, is also a combination of the initials of designer and founder Alexandre Mattiussi. Alexandre studied at the Duperré School of Fashion Design in Paris and boasts an impressive resume, having interned at Dior Homme and later serving as the chief assistant for Givenchy men's wear, as well as a menswear designer for Marc Jacobs. He founded his personal brand at the age of 30 in 2011. AMI represents a relaxed, authentic, and friendly fashion attitude, conveying youthful and effortless Parisian style through sophisticated silhouettes. From the brand’s best-selling "AMI De Coeur" motif, featuring a heart paired with a capital "A," to the frequently used slogan "We Are F.AMI.LY," each element reflects AMI’s brand DNA, making it all the more captivating. 

The 2024 spring/summer collection embodies the brand's core philosophy of blurring the lines between chic and casual, while retaining its original authenticity, softness, and poetic essence. With impeccable tailoring and high-quality fabrics, the overall silhouettes are elegant and fluid, contrasted with soft, natural colors and vibrant hues, creating an aesthetic that is both cool and sophisticated.