ERL is a clothing brand founded by designer Eli Russell Linnetz in 2018, inspired by the cultural essence of his birthplace, Los Angeles, California. The brand has made a splash in the fashion scene with its high saturation and vibrant colors, reinterpreting the youthful American spirit of the millennium through retro, hippie, and rebellious street language, earning popularity among Hollywood stars. For the 2024 autumn/winter collection, the inspiration comes from the high school culture of Venice Beach. Grounded in 1990s aesthetics, the collection integrates sports styles from football, hockey, and baseball, creating a new range that exudes youthful energy and vibrant moments.