Founded in 2009, LOW CLASSIC, co-directed by Lee Myeong Sin, Hwang Hyun Ji and Park Jin Sun, is known for its focus on unique fabrics and innovative details. The designers have created understated yet visually appealing pieces with simple ideas that not only bring out the beauty of simplicity and serenity, but also speak to an unlimited flow of personal philosophy. The brand specializes in creating practical ready-to-wear looks with exaggerated silhouettes and exquisite colors, and matching its classic bags and accessories, the brand strives to express women's own elegant and dynamic qualities, creating a low-key yet unique personalized fashion.