Maison Kitsuné began in Paris but has never been limited to just one place. “We want to create a brand that showcases life as art — Maison Kitsuné embodies passion, ambition, and desire.” Founded by Gildas Loaëc and Masaya Kuroki in 2002, Kitsuné encompasses a fashion brand, Maison Kitsuné, a music label, Kitsuné Musique, and a lifestyle brand, Café Kitsuné, which includes cafés, bakeries, bars, and restaurants.

The multicultural background of the brand has endowed it with a broad vision, leading to numerous collaborations with a wide range of diverse brands. In an era where cross-industry collaborations are constantly emerging, Kitsuné has precisely grasped the pulse of the times. The two founders, like keen-eyed hunters, have expanded the brand's boundaries while providing contemporary young people with a more varied and enriching fashion experience."Kitsune" means "fox" in Japanese, and in Japanese culture, the fox represents a playful and ever-changing character. This symbolism reflects the brand's versatility in fashion design, color usage, and tailoring, as well as its endless creativity. Various collaborations and stylistic experiments ensure that Maison Kitsuné consistently delivers fresh visuals, establishing itself as one of the fashion brands that represent the culture of the new era.