Rapidly rising and popular Korean designer brand pushBUTTON, founded in 2003 by designer Park Seung-geun (박승건), avant-garde and quirky design style, not only become the favorite brand of many of today's fashion celebrities, but also in the fashion industry to create a unique and unforgettable brand image. However, the designer, Park Seung-geun, was not born from a science class, but from music, the singer's background and unique aesthetics, so that the brand has attracted the attention of many fashion celebrities, even the artist Kong Hyo-jin is also a die-hard pushBUTTON fans.