Founded in 2009 in New York, the brand R13 made its mark in the premium denim market with its rebellious aesthetic, featuring distressed jeans, punk leather jackets, and holey sweaters. For over a decade, founder and designer Chris Leba maintained a low profile in the fashion industry. It wasn't until 2016, after concluding his 19-year tenure at Ralph Lauren, that he began to publicly showcase his work on the runways of New York Fashion Week.