Rick Owens founded his brand in Los Angeles in 1994, rising to prominence in 2001. His designs feature simple cuts with a strong classical influence, blending Gothic fashion with rock-and-roll rebellion. Drawing inspiration from his own life and worldview, Owens' designs often express a mix of audacity and defiance, disregarding societal norms to satisfy a deep inner romanticism and a desire for divine expression. At times, his work exudes raw, untamed energy, while at other times, it is delicate and refined, with meticulous treatments of materials like leather and smooth, minimalist lines that reflect his confident aesthetic. Rick Owens is not just a fashion designer—each piece he creates carries a sense of belief, positioning him more as an artist interpreting his unique vision.

Rick Owens' fashion design is far from the mainstream definitions of glamour, vibrant colors, and eclectic materials. Straddling the gray area between good and evil, black and white, the brand, despite its popularity among celebrities today, continues to embrace a unique aesthetic—filtered through a lens of darkness. With otherworldly artistic sensibilities and the freedom of his hands, Rick Owens crafts dark, irreverent couture one cut and stitch at a time, creating an irreplaceable vision of dark, avant-garde fashion.