Sporty & Rich was founded in 2014 by Emily Oberg, the former creative director of the women’s division at the streetwear brand KITH. Drawing inspiration from the athletic aesthetics of America in the '80s and '90s, the brand communicates its blend of vintage charm and modern sensibility through health-focused slogans, aiming to create products that stand the test of time in both quality and style. Sustainability is at the core of the brand, emphasizing local production and limited releases to reduce carbon footprints and minimize waste.