Jun Takahashi founded his personal brand Undercover in 1993 and made waves at Paris Fashion Week in 2003, quickly establishing himself as a leading figure in Japanese fashion. He is often regarded as the successor to Comme des Garçons' Rei Kawakubo and Yohji Yamamoto, known for his surreal, beautiful, and eccentric designs. His bold and rebellious design philosophy often employs highly subversive concepts to express the spirit of the brand. The American edition of VOGUE has called him "the coolest person in Japanese fashion, a leader of subculture." Each season, Undercover's collections deeply resonate with punk culture, as the designer skillfully intertwines music, film, and art, blending punk, rebellion, and artistic elements to showcase his inherent rebellious energy.