Y/PROJECT was founded by designer Yohan Serfaty in 2010 and later taken over by Glenn Martens, a graduate of the Royal Academy of Fine Arts in Antwerp, who previously worked under the renowned French designer Jean Paul Gaultier. This experience has significantly influenced the Belgian brand. Since Glenn Martens became the creative director in 2013, he has drawn inspiration from a blend of historical and modern cultural elements, exploring new limits of contemporary design through unconventional cuts and androgynous silhouettes. Y/PROJECT focuses on innovation, seamlessly merging the energy of street culture with a neutral aesthetic, redefining the designer brand with a range of forward-thinking ready-to-wear and accessories.

This season's designs continue to showcase the signature elements beloved by Glenn Martens, such as twisted denim, subversive tailoring, and structured capes. From a variety of materials to unique cuts, Y/PROJECT perfectly upends traditional fashion rules, presenting a fresh perspective on contemporary style.