On the London Fashion Week catwalk was 29-year-old Simone Rocha, who graduated from Central Saint Martins in 2010 and launched her first collection in September of that year. Her debut collection is free of the youthfulness that comes with being an emerging designer, and her work has been praised for its integrity and purity, a talent that she has been blessed with thanks to the education of her father, the renowned Irish designer John Roacha. Having grown up in a fashionable environment, Simone Rocha decided to set up her own label during her studies. Unlike her father's style, Simone's design is based on a combination of clean cuts, creativity and a woman's innate sensual intuition to interpret the overall atmosphere, which has attracted Simone's attention from the likes of Colette in Paris, 10 Corso Como in Milan, Dover Street Market in London or Berkeley Market in New York. Simone's exquisite performance has attracted the attention of Select Shops in fashion centers such as Colette in Paris, 10 Corso Como in Milan, Dover Street Market in London and Bergdof Goodman in New York.