Co-founded in 2014 by Amrita Khanna and Gursi Singh, the brand focuses on expressing character and temperament rather than trends, and breaks the mold with a mature and sophisticated approach, employing clean lines, elegant forms, and refined proportions, with a focus on relaxed tailoring that effortlessly combines menswear detailing with a feminine sensibility. The design draws inspiration from architecture, graphic design, and vintage fashion, so that the brand's clothing continues to be relevant at all times and seasons. It aims to create clothing that fits the individual and integrates into the closet, offering something unique, understated, sophisticated and sensual for the modern woman.