After graduating from St. Martin's School of Design in 2012, British designer Craig Green launched his eponymous label the following year, and has been hailed as one of the most exciting new voices among menswear designers for his subversive and experimental aesthetics that have been embraced by the fashion industry and celebrities alike. Craig Green's garments challenge the status quo with a statement of negative gender, exploring the concepts of uniforms, utilitarianism and performance wear and playing with silhouettes, colors and different materials in unexpected ways. Craig Green's original interpretation of the male uniform, in silhouettes, colors and materials, is an aesthetic that has captivated both male and female Hollywood celebrities, including Rihanna and FKA Twigs, who have worn his designs onstage.